Since 1990

About Us

Character strength and conditioning helps athletes and weightlifters get stronger with programmes, coaching and education 

Meet Your coach

Alex Parry, BA, MSc

Alex has been coaching for 9 years, with a client list ranging from everyday athletes through to squads of national and international level competitors.

He has provided strength and conditioning support to 2 major universities, as well as City of Leeds Swimming Club Talent Pathways, Cultiv8 Tennis Academy, and Leeds Rebound Gymnastics Club Elite Squads.

Alongside this, he is a PhD researcher and Assistant Lecturer at the University of Hull, specialising in Strength Coach-Athlete relationships, as well as working as a tutor and educator for British Weightlifting.

“without a doubt the best coaching experience i’ve ever had, alex was incredibly attentive.”

Our coaching and programmes are evidence-based, effective, and custom built around your exact needs.

coaching for…

Olympic Weightlifting

Strength & Conditioning



Tactical Operators / L.E.O.’s

Maximise your performance

 Real lifters. Real Results

Exceptional Coach-Athlete relationships are at the heart of everything we do at Character Strength and Conditioning.  After almost a decade of coaching hundreds of athletes and lifters of all ages and abilities, positive athlete feedback and testimonials still bring the biggest smile to my face.

Harry Hussain

Beginner Weightlifter

Oliver T.

International Medalist Karate Athlete

Adam T.

Crossfit Athlete

Do You Write training Programmes?

Yes, we design training programmes based on your specific needs.  We also have a selection of pre-written programmes for specific training goals.

What are your coaching Qualifications?

I have a Masters Degree in Strength & Conditioning, Level 1 and 2 British Weightlifting Certifications and Level 3 Sports Conditioning Certification. I am also currently pursuing a PhD in Strength Coach-Athlete Relationships.

Do you offer scholarships?

Yes, I provide full and part scholarships for talented athletes from challenging backgrounds and/or low economic means.  For more information please email with the subject line ‘Scholarship Application’

How does coaching work?

 As a 1:1 coached athlete, you would start each week by receiving a goal setting check-in video. You would then follow your custom-made programme, filling in performance and recovery scores that I would closely monitored.  Throughout the week you would submit exercise videos for technique feedback, as well as have daily Q&A contact through WhatsApp.  

Who have you worked with?

I have provided strength and conditioning support to Leeds Beckett and Leeds Universities, City of Leeds Swimming Club, Cultiv8 Tennis Academy and Leeds Rebound Gymnastics Club.  I have also worked with individual athletes from recreational through to senior international level, and acted as Head Coach of Yorkshire Barbell Club, as well as Outlift Powerlifting Club.

Do you also work with youth athletes?

Yes, I also work with youth athletes.  Coaching is delivered in collaboration with parents/carers, who must be present in all communication channels, as well as responsible for signing onboarding documents, making payments etc.




Learn more

If you’ve got any extra questions, or want to learn more about how my coaching or custom programmes work, just get in touch.  I’ll make time in my diary to go through everything in detail and answer any questions you might have.

1:1 Coaching